Before: Beauty Lounge by Hanadi
The broad beauty-lounge identity suggested a business offering many different services. It did not clearly communicate the specialist expertise behind the business.
Case Study · Rebranding & Business Consulting
Permée: known for what they do best.
Beauty Lounge by Hanadi became Permée Academy & Institute. Fifteen years of experience and specialist expertise were already there. Our work brought that expertise into focus through business consulting, strategy, positioning, a new name, logo and visual identity.
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The strategy
We worked on the business direction and focused the positioning on medical permanent makeup (Medical PMU). That decision shaped the new name, Permée, and the brand identity.
What we changed
Business consulting, strategy and positioning formed the foundation. We developed the name Permée and its logo, and replaced the varied imagery with a consistent direction: calm colours, coordinated portraits and photographs showing specialist work.
After: Permée Academy & Institute
A clearer specialist identity and better-matched inquiries. The business is recognised more clearly for its particular expertise.
Before & After
Next step
Ready for a sharper premium position?
Tell us where your business stands and what needs to change.
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